Southern Love Academy
Learn To Build A Six-Figure Wedding Photography Business
Business school—exclusively curated for wedding pros
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Master the systems, processes, and techniques required to run + scale a six-figure wedding photography business while maintaining a balanced + fulfilling life outside the office.
Maximize Income
Stay Booked Out
Dominate Your Niche
Build A Lifestyle You Love
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Not Just Another Wedding Photography Course
We don’t need another camera or posing course (that’s sort of our thing, ya know?). We’re not lacking in the photography department, we’re lacking in the business department.
This course fills a gap in the wedding photography industry no course has been able to before. It fuses business school with photography and acts as the expert consultant you never had. Why? Because talent alone won’t take you where you want to go—if it would, you’d already be there.
Without the right processes, techniques, systems, and tools, you’re screwed. Not because you don’t want it badly enough, but because you simply don’t know how to get there.
So instead of staying stuck or relying on trial and error, I’m teaching you everything you need to know about building, sustaining, and scaling a profitable wedding photography business—because you deserve more than just a business, you deserve a business that provides the life you desire.
We’re sticking to the hard-hitting business skills + skipping the rest
I won’t play games
this course isn’t for everyone
You take rad photos + feel at home behind the camera—but when it comes to the business side of things, your confidence plummets
But it’s for YOU if...
You want a booked out calendar full of couples you’re excited to work with (who are excited to pay your rates)—but you’re not sure where to find them
You know your SEO, branding, marketing, and social media could be working harder for you—but you feel overwhelmed + confused about where to start
You’re ready for 6-figure+ years, but you’re not willing to give up time with your family + friends in order to scale
You’ve already read the business books, followed the “gurus,” and binged all the available info on IG—yet, something’s still not clicking (and neither are the results)
Sound familiar?
Good news—that doesn’t have to be your reality. You can have something better.
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We’re Not Just Covering The Basics
With over 100+ videos, you’re about to learn (and be able to effectively implement)...
SEO
ADVERTISING
MARKETING
BRANDING
SETTING + RAISING RATES
THE CLIENT EXPERIENCE
Productivity + Workflow
HIRING
These are only SOME of the business skills you’ll be walking away with. But the best part? It won’t just be me throwing info at you.
You’ll be learning exactly how to implement these skills and techniques on your own. Because knowledge is one thing, but action is another.
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Why Should You Trust Me?
Because I know what you need (I’m just like you)
My name’s Nikk—and I’m a wedding photographer just like you. I mostly stick to local Austin weddings and am semi-obsessed with this corner of the world.
But you’re not here to learn fun facts about me, you’re here for proof I should be the one teaching you all the business things. So first, let me share some numbers. In the past 5 years, I’ve:
Shot 250+ weddings and 150+ engagements
Received a cumulative 375+ 5-star reviews
Increased revenue by $50,000.00+ each year($25,000 year one to projected $410,000 for year six)
Created + sustained a healthy relationship with the woman of my dreams
Pursued other passions like starting a studio, diving into real estate, and helping others achieve their dreams
And am on track to make $400,000+ this year alone. This didn’t happen overnight, and I’m certainly not the best photographer Austin has to offer (though I’d like to believe I’m up there). These figures only became a reality when I buckled down, invested in mentors, and learned how to lead my business like a true business owner (not just a photographer).
I’ve taken those same systems, tools, and processes and applied them to my other brands and business with the same result: success. Notice I didn’t say money? Yes, I’ve managed to make really great money, but the lifestyle I’ve afforded myself is the real ROI.
I’m here to make a life, not a living. And I’m willing to bet you want the same. So let’s do that, shall we?
Curriculum At A Glance
Business School is now in session
01. MINDSET
Find + utilize your “why” as a tool to optimize your income and impact.
02. BRANDING
Harness the power of professional, strategic branding at every touchpoint in your biz.
03. Website + Portfolio
Create a website that’s not only functional and on-brand, it’s constantly working for you in the background.
04. PRICING
Learn + implement pricing psychology to sustainably scale from “free work” to strictly dream work.
05. MARKETING
Understand the many facets of marketing and how to position yourself as the go-to authority in your niche.
06. ADVERTISING
Know how to budget for ads and which opportunities are worth investing in.
07. SEO + GOOGLE
Finally understand the intricacies of SEO and how you can get the most out of it right now.
08. INSTAGRAM + PINTERST
Hone into what makes these two platforms the most powerful for creatives and what it takes to see an ROI from both.
09. Client Meetings + Bookings
Feel confident during sales calls and avoid getting ghosted.
10. Client Experience
Master the client experience and create lasting loyalty while amplifying your brand’s authority in the industry.
11. Productivity + Workflow
Set up the right process + flow to maximize productivity and understand when it’s time to outsource to an expert.
But we’re also covering...
how + when to outsource to a VA, tracking + understanding analytics, if and when paid directories are worth it, meeting etiquette, and how to rule your finances.
PLUS—you’re getting bonus lessons from some wicked-smart teachers
(No seriously, these guys are at the top of their industries)
Brent Farley
Andrew + Casey from Second Fiddle
Riley Reed
Business & Banking Attorney
Pinterest Experts for Wedding Photographers
BRAND STORYTELLER
Brent Farley
Andrew + Casey from Second Fiddle
Riley Reed
Business & Banking Attorney
Pinterest Experts for Wedding Photographers
BRAND STORYTELLER
Teaching you the legal basics and how to set your business up for success. He’ll be covering LLCs, Copyright, contracts, and so much more. Because if you’re going to build the business of your dreams, it better come well protected.
If you’re in the business of photography, Pinterest is the #1 social media platform + search engine you just can’t skip. And Andrew + Casey are showing you exactly how to get started and maximize your Pinterest’s potential so you can stand out + get discovered in today’s competitive market.
Good photography consists of beautiful photos. Great photography consists of beautiful photos that tell a story. Branding is the same way. And if you want a successful, sustainable business—you need to master both. That’s exactly what Riley is here to help you do: break barriers + refine your focus to find your unique, artistic voice.
Teaching you the legal basics and how to set your business up for success. He’ll be covering LLCs, Copyright, contracts, and so much more. Because if you’re going to build the business of your dreams, it better come well protected.
And when all of that comes together—
you get access to one of the most comprehensive + thorough business courses available for photographers (ever).
Brent Farley
Business & Banking Attorney
Teaching you the legal basics and how to set your business up for success. He’ll be covering LLCs, Copyright, contracts, and so much more. Because if you’re going to build the business of your dreams, it better come well protected.
Here’s The Deal
You deserve a career that fits your life—not the other way around
The opportunity in the wedding industry is endless. Couples won’t stop saying “I do” no matter what the world throws at us next. So you can either harness that opportunity and fully grasp what could be yours, or you can watch it pass you by. What will it be?
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The Proof
TESTIMONIALS FROM PAST STUDENTS